Pin like a Pro in 5 Easy steps

POSTED ON: December 17, 2019 by Social Motion

If you want to get the best out of Pinterest, these 5 tips will get you pinning like a pro in no time!

Pinterest is the ideal platform if you want to showcase your business’s products or services. Pinterest often acts as an information resource for so many users preparing to make a purchase.

Have a look at these easy to use tips, to get the most out of your Pinterest account for your business.

Pin on a regular basis

The more often you post pins, the wider your reach will be. It is advisable to post between 5 to 30 pins per day. Make use of dedicated post scheduling software, so that you can schedule your pins ahead of time. We have found that Buffer and Hootsuite are really easy to use and they even have built-in analytics so that you can keep an eye on your post reach and performance. Make sure to spread out your pins, so that your followers don’t get a burst of pins all at once.

Make your images the right size

Did you know that vertical images on Pinterest get more traction than horizontal images? Strange, but true. The best aspect ratio for Pinterest images is 2:3 or 1:3.5, with a minimum width of 600 pixels.

Write eye-catching, relevant descriptions

Searching for pins, are almost like searching for images on Google images. You enter a keyword of what you want to search for and a grid of images comes up. Just having striking images is not enough for users to show interest in your pins, your copy is just as important. Here are a few quick pointers of what to keep in mind when writing your copy for your post.

  • Add details appropriate to the product/service you are pinning about
  • Make use of keywords in the description that people will use to search for this type of product/service
  • Don’t make your descriptions too long – use two sentences max!
  • Add a “Call to Action” – If there’s an action they can take, share the next steps and add a link to somewhere useful.

Use collages

Making use of a collage with a few photos on 1 image tells a more detailed story that will draw attention to your post. It has been found that images that are made up of collages are more likely to be repinned.

Add text to your pin

By adding a text overlay to your image, you can immediately give the user more information about your product before they even click on it. Make use of inspiring quotes, infographics, and headlines. Infographics, in particular, are very popular on Pinterest and tend to get more engagement.

These few pointers are just the tip of the iceberg. We will share more useful tips in the coming months to enhance your engagement and reach on Pinterest.

Are you not sure if Pinterest is the best social media platform to use? Contact Social Motion today, so that we can devise a social media strategy best suited for your business to set you on the road to success on the digital highway.

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