5 Tips to set up a Professional LinkedIn profile

POSTED ON: November 18, 2019 by Social Motion

LinkedIn is a great platform to connect with other businesses for collaboration or to gain new clients. Here are some handy tips to help you set up a professional LinkedIn profile to make valuable connections.

Keep Your Profile Updated

There is nothing more frustrating than when you want to contact someone and you cannot reach them, due to wrong or outdated information. Always make sure that your LinkedIn profile is updated and the correct information is displayed to ensure that you are easily reachable and you don’t lose out on potential business. 

Use Professional Photos

Dress for the part. Would you wear flip flops and shorts to work when you are in a corporate office? Of course not! The same applies to the photo you select for your LinkedIn profile. If you can, get a professional photographer to take the photo. Dress professionally, keep it simple and use a headshot. LinkedIn profiles that have a professional current photo are 11 times more likely to be viewed than other profiles.

Get rid of those spelling mistakes

Make sure that your profile information is free of spelling and grammar errors. A quick solution is to copy and paste the information you want to use into Word and check for mistakes, correct them and paste them back into LinkedIn. 

Use keywords to get noticed

Using the right keywords in your profile, that are relevant to your business or service, can aid in other businesses finding your profile when searching for connections on LinkedIn. Determine the keywords that best describe your field of business and use those in your profile, headline, and summaries.

Don’t be scared, Connect with strangers

That’s right, I said it, connect with strangers. That’s the whole point of LinkedIn – to connect with professionals you have not dealt with before for future business dealings. If you are not sure whom to connect with, do a search with keywords that describes the type of businesses you want to connect with or take a look at the connections other profile holders with similar skill sets have made. You can also showcase your skills and have them endorsed by business professionals you have worked with before. 

LinkedIn is a great platform to “put yourself out there” by showcasing your qualifications, experience and unique set of strengths and skills so that you can be seen and connect with businesses that you want to work for or with.

If you are a business owner, you can also set up a page for your business on LinkedIn. This is a great way to promote your business to other professionals and make valuable connections for future business dealings. Contact Us today to set up a professional business presence on LinkedIn for your business so that you can harness the full power of LinkedIn.

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